Birthstone Jewellery Guide | Birthstone Necklaces, Rings & Gifts
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About
For over 50 years, we’ve been helping people celebrate life’s milestone moments with jewellery that truly means something. We know that choosing the perfect piece is a deeply personal experience, reflecting your style, your story, and your most cherished moments. That’s why we take the time to understand what you’re looking for, offering thoughtful advice and handpicked recommendations just for you.
Our expertise lies in engagement rings, lab-grown diamonds, and bespoke designs, helping you find or create a piece that’s as unique as you are. Whether you’re searching for the perfect wedding band, dreaming of a custom-made ring, or exploring the brilliance of lab-grown diamonds, we’re here to help you make an informed decision with confidence.
Alongside our wedding collections and bespoke designs, we also offer a carefully curated selection of vintage and pre-owned jewellery, perfect for those who love timeless pieces with history and character. Visit our Norwich jewellery shop today, and let’s find or create something truly special together.
About Us Posted on Google Helen Gifford22 August 2026Trustindex verifies that the original source of the review is Google. I bought the most stunningly beautiful ruby ring from Aleks over the summer. The team were absolutely amazing throughout; special thanks to Sally and Richard for their fantastic service snd support throughout.Posted on Google Michelle Dickerson17 August 2026Trustindex verifies that the original source of the review is Google. Many thanks to Jenny who helped and advised me on two gold ring trade-ins, a wedding band & engagement resize and a new eternity ring purchase. Their patience and understanding in getting it all right makes them absolutely perfect. Just in time for a 25th wedding anniversary present and getting the rings blessed!Posted on Google Tara White1 August 2026Trustindex verifies that the original source of the review is Google. Richard worked with my partner to design the most incredible engagement ring, and the result is more perfect than I could ever have imagined. Together, they created exactly what I'd been hinting towards, with Richard suggesting thoughtful, practical adjustments that made the design even better without compromising on the overall look. His expertise, craftsmanship, and attention to detail are exceptional, and the whole experience has been amazing. I absolutely love my ring and can't stop looking at it! We can't wait to come back to design our wedding bands. Thank you, Richard, for creating something I'll treasure forever.Posted on Google elena porchersmith30 July 2026Trustindex verifies that the original source of the review is Google. 5/5 Stars – The Ultimate All-in-One Jeweler It’s rare to find a jeweler you can trust with every aspect of your collection. They restored my engagement ring perfectly, made a fair offer when I sold some gold, and saved my pendant by advising a safe replacement chain rather than a risky repair. Professional, calm, and truly dedicated to their customers' best interests.Posted on Google Evanthia Samota27 July 2026Trustindex verifies that the original source of the review is Google. We visited Aleks jewellers today for evaluating the wedding bands of our friends and Phil was extremely helpful and friendly. He confirmed they were genuine gold. I also bought a baptismal cross and chain from here earlier in the summer and the people who helped us were also very helpful and friendly. They have a great range of jewellery. We highly recommend them. Many thanks againPosted on Google Nats14 July 2026Trustindex verifies that the original source of the review is Google. Such a lovely jeweller. Everyone in the shop was so helpful. We were looked after by Beth, who was amazing and so knowledgeable. Beautiful jewellery, we were looking for a modern but elegant ring (not for an engagement) and suggestions were given, but never any pressure. Will definitely be coming back for future purchases!Posted on Google Matthew Watts2 May 2026Trustindex verifies that the original source of the review is Google. Lucy was absolutely amazing and very helpful, very knowledgeable and kind. The support and help I received while choosing an engagement ring was great. They even did a last minute resize to make sure I had it ready in time! Could not recommend aleks of Norwich enough. Will be going back for our wedding bandsPosted on Google Touran Adams-Murgatroyd27 April 2026Trustindex verifies that the original source of the review is Google. Absolutely thrilled with the service we have received. Richard was very good and took great care of a damaged ring we wanted fixed. The stone had fallen out and the ring was both misshaped and broken. He has repaired beautifully and it looks like a new ring. Wouldn't hesitate to use them again. ThankyouPosted on Google Thomas Raby14 April 2026Trustindex verifies that the original source of the review is Google. This is a excellent jewelry shop that offers a wide range of jewelry for all occasions and the service is second to none the knowledge of Beth was exemplary and I felt that she had my best interests at heart and handled my questions with professionalism and care. Thank you Beth
Choosing your wedding ring is a special moment; it’s a reflection of your journey together and the memories you’ll create. More than just jewellery, a wedding band is a symbol of love to cherish for a lifetime. With a variety of classic gold, elegant silver and enduring platinum, our collection offers something for every style. Explore our selection online or book a consultation in store, where we’ll help you find the perfect ring to celebrate your forever.
Explore the collectionAdvice you can trust
From timeless rings and elegant necklaces to pendants and earrings, our collection has something for everyone. Whether you’re celebrating a special occasion, choosing a heartfelt gift, or simply treating yourself, there’s a piece cut out just for you.
We believe that finding the perfect piece of jewellery should be a memorable experience. That’s why we take the time to listen, offering thoughtful guidance and expert advice, no matter your style or budget. No matter if you’re looking for a simple, classic piece or something one-of-a-kind, we’re always happy to help with no pressure – just a warm, welcoming approach.
Jewellery is more than just the piece you choose – it’s about the memories and moments it represents. So, if you have a clear vision in mind or need some inspiration, visit our independent jewellers today. We’d love to help you discover something meaningful.
Bespoke Jewellery
Looking for something uniquely yours? Our bespoke jewellery service brings your ideas to life, crafting a piece that truly reflects you. Whether you’re redesigning a treasured piece or creating something entirely new, we’ll work with you to turn your vision into reality.
Design your jewelleryBespoke Jewellery
Capture your unique story with a bespoke ring. Choose every element including mount, metal and diamond or precious stone to create a ring just for you. Pop in store today to discuss crafting something wonderful.
Design your RingBespoke Jewellery
Express your own style with a statement piece of jewellery, from gorgeous gemstones to custom engravings. Personalised jewellery not only looks special but reflects something unique to you.
Design your jewellery
Repairs and valuations
Whilst jewellery is forever, it needs time and care to maintain its best condition. We can repair a variety of jewellery and help restore its original shine and beauty.
Learn about repairsRepairs and valuations
We offer a comprehensive valuation service, providing a written valuation that you can use for insurance. Our dedicated team will guide you through the process and ensure you receive a reliable and accurate valuation. Visit our jewellery shop in Norwich to have a chat today.
Get a valuationRepairs and valuations
Taking care of your jewellery is essential and we want to ensure it dazzles. We offer a professional cleaning service to keep your jewellery in pristine condition.
Book a Clean
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Metal Guide
375 = 9ct Gold
585 = 14ct Gold
750 = 18ct Gold
950 = Platinum
925 = Sterling Silver
Book A Viewing
Want to view a piece of jewellery up close and personal? Book a viewing in our Norwich store by completing the 'Book an Appointment' form below.
Book A Viewing